Welcome to Innovations in Hospital Marketing!
Fast growing hospital systems are using innovative marketing strategies to build enduring patient relationships, enhance reputation and gain competitive advantage in their market.
Franklin Street's 5th Annual Report on hospital trends identified 3 macro drivers of great significance for hospital marketers:
- 1. Patient Journey Mapping -- placing patients at the center of your brand and service for better engagement
- 2. Meaningful Metrics -- to enable cost effective patient acquisition
- 3. Continuous Campaigns -- developing a strategy for continuous campaigns and initiatives that last year-round
Join a stellar faculty of hospital marketing experts and your peers on May 4-5, 2016, in Nashville, TN, for a deep dive into winning marketing strategies that have proven to bring results. You will leave this event with an understanding of what works in the real-world and the tools to implement these strategies for immediate results.
Key program highlights include:
The Proliferation of Digital Information presented by Ochsner Health
Cleveland Clinic's case study on Creating Content that Resonates
Princeton Health System case study on Successful Patient Volume Growth
Children's Hospital of Wisconsin will show you how to Leverage Mobile Marketing Experiences
University of Maryland Medical Center joins Northwell Health (formerly North Shore -LIJ) to show how to Adapt to the Changing Role of Social Media in Brand Development
St Mary's Health strategies for Online Physician Reputation Management
Methodist Health focus on Optimizing the Importance of Inbound Marketing
In addition to these cutting-edge sessions, the speakers and delegates will also enjoy unmatched networking opportunities to share experiences and make connections that will endure long after the event concludes.
Join us on May 4th in Nashville for the premier hospital marketing event that gets results. Register Today!